LeadScoutHow to personalize an Apollo export
Apollo is great at finding people. The emails you write to them are still on you. Here's how to turn an Apollo export into emails that read like you looked at each company's website, without spending ten minutes per contact.
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1. Export the right columns
In Apollo, export your saved list to CSV with at least: first name, last name, title, email, company name and company website. The website is what makes personalization possible. Add LinkedIn URL and industry if you have them.
2. Clean before you write
- Remove contacts without a verified email. Bounces above 2–3% hurt your sending domain.
- Group contacts by company. Three people at one company share one research, not three.
- Drop companies that don't fit your ideal customer, even if the person's title does.
3. Research each company's website
For every company, you want three things: what changed recently (a new location, open roles, a launch), who owns the problem you solve, and how they describe their own work. These come from the homepage, About, Careers and News pages.
4. Write for the person's role
| Title in the export | What they care about | Angle for the first email |
|---|---|---|
| Founder / CEO | Growth, focus, fewer tools | One problem on their site that slows growth |
| Head of Sales / VP Sales | Pipeline, rep productivity | What their team does by hand today |
| Operations / COO | Throughput, errors, cost | A specific process their site describes |
| Marketing | Leads, positioning | How their message lands with the customers they list |
5. Send in small, steady batches
Send from a warmed-up mailbox on a separate domain, 20–50 emails a day per mailbox, and stop the sequence the moment someone replies.
Doing it with LeadScout
- Import the Apollo CSV in Campaigns. Columns are matched automatically: email, name, title, company and website.
- Personalize. LeadScout researches each company website once (one analysis per company, shared by everyone there) and writes the first email and follow-ups for each person's role.
- Review and send from your own Gmail or Outlook, with warm-up and a DNS check before start, or push the list to Instantly with the emails as custom variables.
Start for free. The free plan covers 10 companies a month and up to 30 campaign contacts to try it.
FAQ
Does Apollo personalize emails from the company website?
Apollo gives you contact data and sequences with merge fields. Researching each company's website and writing around it is a separate step, which is what LeadScout does.
How many contacts can I personalize?
Free: 30 campaign contacts to try. Light: 300 a month, Pro: 1,500, Ultra: 4,000. One company analysis is shared by all contacts at that company.
Can I edit the emails before sending?
Yes. Every email can be edited or skipped before the campaign starts.
Is it legal to email an Apollo export?
In the US, B2B cold email is allowed under CAN-SPAM with a real sender, honest subject, postal address and a working unsubscribe. In the EU rules are stricter and some countries, including Poland, require prior consent.
Try it on the next company on your list
Open a company website, click Scan and read the fit score, decision makers and a first email. Usually in under a minute.
Start for free