LeadScoutICP fit checklist: is this company worth a cold email?
Writing a great email to the wrong company is still a wasted email. Use these ten questions to decide in two minutes whether an account fits your ideal customer profile, using only what is on its website.
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The checklist
| # | Question | Where to look |
|---|---|---|
| 1 | Do they have the problem you solve? | Services, product pages, careers |
| 2 | Are they the right size? | Team page, headcount, locations |
| 3 | Are they in a market you serve? | Contact page, address, languages |
| 4 | Do they sell to customers like yours? | Case studies, logos, industries served |
| 5 | Is something changing right now? | News, careers, new locations |
| 6 | Can they afford you? | Pricing page, deal size, funding news |
| 7 | Is there a clear owner of the problem? | Team, leadership, about |
| 8 | Are they a competitor or a partner instead? | What they sell vs. what you sell |
| 9 | Any red flags? | Outdated site, no contact, a market you exclude |
| 10 | Do you have one specific reason to write? | Everything above |
How to score it
Give each “yes” one point. Seven or more is a hot lead: write today. Four to six is warm: write if you have a sharp angle. Below four: skip it or keep it for later. A single hard red flag disqualifies the account, whatever the score.
The question most reps skip
Number 8. If a company sells the same thing you do, a sales pitch is the fastest way to get ignored. If it sells something complementary, it might be a partner who can send you deals. Decide which before you write a single word.
Write your ICP down once
The checklist works best when your ICP is written in two or three sentences: industry, size, the problem and what disqualifies a company. LeadScout uses exactly that: you describe your offer and ICP once, and every scan returns a fit score from 0 to 100 with the reasons and red flags it found on the site.
FAQ
What is an ICP fit score?
A quick estimate of how well a company matches your ideal customer profile, based on size, market, the problem you solve and timing signals. It helps you decide where to spend your outreach time.
What score is worth a cold email?
As a rule of thumb, 7 or more out of 10 on this checklist, or 70+ out of 100 in LeadScout, is worth writing to today.
How do I write a good ICP?
Two or three sentences: the industry and size of company, the problem they have that you solve, and what disqualifies a company. Be specific enough that you could say no to most companies.
Does LeadScout check ICP fit automatically?
Yes. Describe your offer and ICP once in the settings; every scan returns a 0–100 fit score with the reasoning, the relationship type (customer, partner or competitor) and any red flags.
Try it on the next company on your list
Open a company website, click Scan and read the fit score, decision makers and a first email. Usually in under a minute.
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