LeadScoutInstantly personalization with website research
Instantly is great at sending: warm-up, inbox rotation, deliverability. What it can't do for you is read each prospect's website. Here's how to fill Instantly custom variables with research-based first lines and emails for every lead.
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How custom variables work in Instantly
Every lead in Instantly can carry extra fields. In your sequence you write {{variable_name}} and Instantly replaces it per lead. The variable is only as good as the data you put in it, which is why most teams end up with {{company_name}} and little else.
Variables LeadScout adds to each lead
| Variable | What it contains |
|---|---|
{{leadscout_first_line}} | One opening sentence built on a fact from the company's website |
{{leadscout_why_now}} | A recent reason to reach out: a new location, open roles, a launch |
{{leadscout_pain}} | The problem the company most likely has that your offer solves |
{{leadscout_subject}} | A subject line for the first email |
{{leadscout_email_1}} … {{leadscout_email_5}} | Complete emails for each step of your sequence |
Two ways to use them
- Full emails: make each step in Instantly just
{{leadscout_email_1}},{{leadscout_email_2}}and so on. Every lead gets its own email. - Your template plus research: keep your own copy and drop in
{{leadscout_first_line}}and{{leadscout_why_now}}where they fit. Good when your offer copy is already tested.
Setup in five minutes
- In Instantly, create an API v2 key in your workspace settings.
- In the LeadScout dashboard, open a campaign, go to Sending and connect Instantly with the key.
- Import your list and run personalization.
- Pick the Instantly campaign and send the leads. LeadScout adds them with all variables, one by one, respecting Instantly's rate limits.
More on the connection: Instantly integration. The integration is available on Pro and Ultra. Start for free.
FAQ
Do I still need Instantly?
Not necessarily. LeadScout can send from your own Gmail or Outlook with warm-up and limits. Instantly makes sense when you already run many warmed-up mailboxes there.
Will variables break if a field is empty?
LeadScout only sends contacts whose emails are ready. If you mix in fields from other sources, use Instantly's fallback syntax in your template.
Is my Instantly API key safe?
It's stored encrypted, shown only as the last four characters, and used only to add leads to the campaign you choose. You can disconnect it at any time.
Which plan do I need?
The Instantly integration is on Pro and Ultra.
Try it on the next company on your list
Open a company website, click Scan and read the fit score, decision makers and a first email. Usually in under a minute.
Start for free