LeadScout + Instantly integration
Instantly is great at sending. What it can't do is read each prospect's website and write an email about what changed there. LeadScout does that part and hands Instantly finished leads: a first line, a why-now angle and a full email for every person.
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How it works
- Import your list: an Apollo export or any CSV with email, name, job title and company website
- Personalize: LeadScout researches each company's website once and writes an email for every person, angled to their role
- Review: read, edit, regenerate or skip any email before it leaves
- Send to Instantly: pick an Instantly campaign and push the ready contacts with all variables
Instantly keeps doing what it does well: your warmed-up inboxes, rotation, schedule and reply handling. LeadScout only adds leads to the campaign you choose.
Variables you get in Instantly
Every lead arrives with the standard fields filled in (first name, last name, company, job title, website, personalization) and these custom variables:
| Variable | What it holds |
|---|---|
| {{leadscout_first_line}} | One sentence about something specific on the company's site, e.g. a new branch or a hiring push |
| {{leadscout_why_now}} | Why this is a good moment to reach out |
| {{leadscout_pain}} | The most likely problem for this person's role |
| {{leadscout_subject}} | A short subject line for the first email |
| {{leadscout_email_1}} … {{leadscout_email_5}} | The full text of each step written by LeadScout |
| Your CSV columns | Any extra column from your file, e.g. {{industry}} or {{city}} |
Two ways to use them: keep your own copy in Instantly and drop in {{leadscout_first_line}}, or send the whole email with {{leadscout_email_1}}. Send one contact first and check the preview in Instantly.
Setup in two minutes
- Create an API key in Instantly: Settings → Integrations → API Keys, API v2, with the leads:create and campaigns:read scopes
- Paste it in LeadScout: Campaigns → your campaign → Sending → Or send to Instantly
- Choose the campaign: your Instantly campaigns load automatically
Good to know
- No duplicates. Leads already in the Instantly campaign are skipped, and by default so are people already anywhere in your Instantly workspace.
- Nobody gets the email twice. Contacts sent to Instantly are marked and LeadScout won't send to them from its own Campaigns.
- Opt-outs carry over. People who unsubscribed from your LeadScout emails are never pushed.
- Your key stays yours. It is stored encrypted, used only to list your campaigns and add leads, and you can disconnect it at any time.
- Plans. The Instantly integration is part of PRO and ULTRA. Researching a company uses one scan, and several people from the same company share it.
FAQ
Do I need a paid Instantly plan?
Yes. Instantly's API needs a workspace with an active paid plan. If it doesn't have one, LeadScout shows a clear message instead of failing silently.
Can I send from LeadScout instead of Instantly?
Yes. LeadScout Campaigns can send the same sequence from your own Outlook, Gmail or other SMTP mailbox, with gradual warm-up limits and a DNS check. Use Instantly if your inboxes already live there.
Where do the contacts come from?
From the list you import, for example an Apollo export. LeadScout researches the company website for each contact; it does not sell contact data.
What happens if my API key stops working?
The push stops, the contacts that weren't sent stay ready in LeadScout, and you can reconnect with a new key and send the rest.
Is there a limit on how many leads I can push?
Instantly allows 100 API calls per 10 seconds per workspace, so LeadScout adds leads at a steady pace in the background. A list of 1,000 contacts takes a few minutes, and you can close the page meanwhile.
Try it on the next company on your list
Open a company website, click Scan and read the fit score, decision makers and a first email. Usually in under a minute.
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